Make productivity part of your business strategy

Productivity is popular currency now alright. People are talking about it as an alternative methodology to underpin success in changing times. Few though have grasped its pivotal role in business strategy.

Only the other day I read of Reckitt and Benickiser’s intense focus on productivity through a programme called ‘Extrim’.

Productivity is ongoing. It is about getting the most from your human resources.  It’s about not under-spending or over-spending, but having just the right amount of people, working hard, to achieve and even surpass sales targets. 

Productivity methodology protects and helps grow ‘revenue’, due to focus on continual service improvement and customer delight.  Price is currently an important factor for buyers but is it the only important factor?  Absolutely not!  It’s now what customers expect so it isn’t a very persuasive tool, is it? 

Customers expect better service and gratitude in return for spend and you must not lose sight of this.  However, in some cases an INCREASE in labour spend might make all the difference.  So for ‘big ticket’ items, more service should lead to better conversion and this is a way of protecting share when orders are down and conversion needs to increase.

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